Ever-Evolving Artwork

With 1,700 square feet of motion-activated LED displays, an ever-evolving artwork wall at Terrell Place reacts to the presence of people and creates a sense of place.

Terrell Place in downtown Washington, D.C., is an office and retail complex comprising three connected components, resulting in a disjointed ground floor lobby. When Beacon Capital acquired the property, they tasked ESI Design, an NBBJ studio, with creating a more harmonious interior and a contemporary, exciting work destination.

ESI transformed the space by treating it as a single media canvas. It seamlessly integrates 1,700 square feet of motion-activated LED displays into the architectural surfaces, creating an ever-evolving artwork that creates a sense of place and reacts to the presence of people.

“ The transformation of the lobby experience enhances this legendary building’s distinct sense of place and creatively engages our tenants and visitors. ”

Jeffrey Kovach Managing Director, Beacon Capital Partners

Awards and Publications


Media Architecture Biennale Awards – Finalist, Money Architecture
Good Design Award – Winner, Interactive Media
Digital Signage Expo APEX Award – Gold, Winner


Commercial Property Executive, “Lobby Art For the 21st Century,” March 1, 2019
Mashable, “Another super cool office lobby to look at...it's clearly becoming a trend,” December 13, 2013
Curbed DC, “Renovated Office Block Switches On 84-Foot LED As Boston Media Band Experience,” December 7, 2016
CNET, “The walls come alive in this interactive installation,” July 13, 2016
designbloom, “Giant motion-activated media reacts to passersby in washington DC office building,” July 16, 2016